With a vast professional experience in the corporate world, Martin decides to venture into the artistic world, and starts his path into photography in 2004, in spite of the strong suggestions of his horoscope to do otherwise.
In 2008 he returns to Uruguay with the intention to re-connect with his country, now from the perspective of a photographer, and through the lens of his camera. Most importantly, he returns because there is simply no rival to Uruguayan ice cream (his favorite flavors being dark chocolate and lemon).
He has participated in individual, group and juried exhibits in Los Angeles and Venice Beach (California, USA) and Montevideo (Uruguay). He is a member of the collective Dokumental since 2011.
Artist Statement – Why I Photograph…
My life has been shaped and in some ways defined by a series of relocations. This has made me wrestle with my notion of roots and belonging, often feeling a void that no single place has been able to fill. I returned to Uruguay with the intention of reconnecting with this country, hoping to find in it a true sense of place – one that I could make my home. Photography has been for me the vehicle to search for a deeper sense of identity and to explore my cultural roots.
Photography has also evolved to be the means by which I observe myself and confront my most grueling fears – the most competent tool to face that which I’m not able to brave in any other way. I am interested in examining my personal realm, my relationships and fears, using the photographic image as a way to not only document, but also synthesize and understand my life as it moves forward.
Ultimately, I’m interested in telling photographic stories that deal with identity and reflect on place and culture.
- Looking at Ourselves: Portraits featured on Lenscratch, Guate Photo Festival, Guatamala City, Guatamala (Nov 2012). Juror: Aline Smithson.
- Photo Review International Photography Competition 2012, Online show and printed publication, Langhorne, PA, USA (juried group show, Nov 2012). Judged by: Peter Barberie, Curator of Photographs, Philadelphia Museum of Art.
- The Art of Photography Show 2012, an international exhibition of photographic art at San Diego Art Institute, San Diego, CA, USA (juried group show, Nov 2012). Judged by: Julian Cox, Curator of Photography and Chief Curator, de Young Museum.
- Perfect Exposure 2012, The Perfect Exposure Gallery, Los Angeles, CA, USA (juried group show, Jul 2012). Judged by: Nick Ut, Eli Reed, Jose Aurelio Barrera, Aline Smithson, and Armando Arorizo.
- 364más1 – Afros beyond candombe, Gallery Punto de Encuentro, Montevideo, Uruguay (solo show, Nov-Dec 2011). Commissioned by the Ministry of Culture for the celebration of the bicentenary of Uruguay.
- Journal of a Portrait, Gallery El Subte – Fotograma 2011, Montevideo, Uruguay (solo show, Sep-Oct 2011).
- Un Barrio, una mirada, First price in photography competition, Montevideo, Uruguay (May 2009).
- Show Off, Julia Dean Gallery, Venice Beach, California, USA (juried group show, Dic 2007).
- Around the World, Group show in The Whole 9 Gallery, Culver City, California, USA (group show, May 2007).
- Doble Chapa Documentary Film. A project on the border of Brazil and Uruguay. By collective Garapa and Dokumental in partnership with TVE (Fundaçaõ Cultural Piratini) and Instituto Estadual de Cinema do RS. Financed by Pró-cultura RS, Secretaria da Cultura RS, Brazil (Mar 2013 ~ Apr 2014).
- Lens Culture Editor’s Pick, March 2014, Peñarol Project.
- New York Times (Aug 2010). Assignment.
- BBC (Jan 2010). Assignment.
- Leica Fotographie International, Martin Herrera Soler Portfolio – Discarded (Jan 2012).
- AFAR Magazine (Apr 2011).
- FILE Online Magazine (Aug 2007).
- TAM Onboard Magazine (2008).
- Viagem y Turismo (Grupo Abril Brasil) (Aug 2006).
- Manduka (2007 & 2009).
- Yogi Incubator (Jan 2007).
- Espacio Marma (Mar 2011).
Martin Herrera is a founding member of Dokumental, a multimedia collective based in Uruguay, which aims to create projects to record the conditions of the Uruguayan society in the early twenty-first century. The collective, composed of documentarians with prominent local and regional careers, has completed projects from Havana to the Falkland Islands, portraying the daily life of a continent in constant flux. In recent years the focus has been in Uruguay, working with environmental issues, such as nuclear energy and large-sized mining, and social issues, such as the project, still in process, to document in depth the historical industrial heritage, now abandoned, in this country. In particular, and over the last 4 years, DOKUMENTAL has developed a line of research, analysis and documentation of the month of February, when two minority communities, Afro-descendants and Umbanda, take ownership of many public spaces of the city of Montevideo.